This is one of a series of looks at advertising in cycling, mostly informed by looking back through past issues of Procycling magazine. We all love a good advert, don’t we? Those little snippets of language or imagery created with the sole intent to make us feel part of something, or to instil a desire... Continue Reading →
Cycling Adverts – Cervélo
"We apologise in advance if our ads look like they're written by engineers. We figure you would rather read and add designed by an Engineer than ride a bike designed by a marketing department."
1999-2021 through ProCycling covers
ProCycling is the doyenne of Cycling Magazines in the UK, being within a year of overtaking the now defunct Cycle Sport magazine (1993-2016, RIP) in terms of longevity, although it still has some way to go to match its new stablemate Cycling Weekly, which is coming up to 130 years of age. Since the last... Continue Reading →
“A nice idea from our editor in chief” – Yellow, 2000-2019
A nice idea from our editor in chief. In order to enable sportsmen to recognise the leader of our great trek without hesitation when he's within the Tour de France peloton, our editor in chief, Henri Desgrange, has decided that in the future the rider holding first place in the general classification will wear a... Continue Reading →
Tour de France 2015 Contenders
The 2015 Tour de France has the potential to be a real humdinger. Of the riders who have won a Grand Tour who are still riding (Contador, Nibali, Basso, Cunego, Hesjedal, Quintana, Scarponi, Froome, Wiggins, Horner and Valverde), the cream will be present, and with a mouth watering course available on which to demonstrate their... Continue Reading →
Vuelta a Espana – Top 10 Time Analysis 1998-2014
This is part of my project to analyse the Grand Tours by looking at the times of the top ten riders in relation to the race leader. This produces some rather lovely graphs which show an interesting picture of the race, showing the time gaps between riders at different stages, the rate of gain they... Continue Reading →
Tour de France – Top 10 Time Analysis 1998-2014
This is part of my project to analyse the Grand Tours by looking at the times of the top ten riders in relation to the race leader. This produces some rather lovely graphs which show an interesting picture of the race, showing the time gaps between riders at different stages, the rate of gain they... Continue Reading →
Grand Tour Stage Winners 1999-2014
It's 2015, which means that before we know it, we will be at the Giro, and the Grand Tours will be under way. So, as an interesting aside, I thought it would be novel to look at just how many riders actually win a Grand Tour stage. Since (and including) 1999, there have been 48... Continue Reading →
2014 Team Previews: Trek Factory Racing
Who are the sponsor? Trek are a bicycle making company. Nationality: United States. 2013 Ranking: 4th Past Stars: Daniele Bennati, Oliver Zaugg, Linus Gerdemann, Jakob Fuglsang, Andreas Kloden, Jan Bakelandts, Chris Horner Selected Team Palmares: 1st, Tour de France 2010, 1st, Liege-Bastonge-Liege 2009 (Andy Schleck), Stages, Tour de France, (Andy Schleck, 2010, 2011×2, Frank Schleck, 2006+2010,... Continue Reading →
2013 Team Previews: RadioShack-Leopard
Who are the sponsor? RadioShack are a US electrical retailer, Leopard are the teams management company. Nationality: Luxembourgian. 2012 Ranking: 12th Past Stars: Daniele Bennati, Oliver Zaugg, Linus Gerdemann, Jakob Fuglsang Selected Team Palmares: 1st, Tour de France 2010, 1st, Liege-Bastonge-Liege 2009 (Andy Schleck), Stages, Tour de France, (Andy Schleck, 2010, 2011x2, Frank Schleck, 2006+2010, Yaroslav Popovych,... Continue Reading →