Cycling Adverts – Helmets

This is one of a series of  looks at advertising in cycling, mostly informed by looking back through past issues of Procycling magazine. We all love a good advert, don’t we? Those little snippets of language or imagery created with the sole intent to make us feel part of something, or to instil a desire... Continue Reading →

Cycling Adverts – Cervélo

"We apologise in advance if our ads look like they're written by engineers. We figure you would rather read and add designed by an Engineer than ride a bike designed by a marketing department."

What do cycling sponsors actually do?

Quick Step. CSC. Fassa Bortolo. Phonaesthetic names that roll off the tongue well, but do you know what they actually do? Cycling teams are after all literal rolling billboards, advertising the wares of their benefactors to across the world from the deserts of Dubai to the industrial fields of Flanders. With some rare exceptions, teams... Continue Reading →

WorldTour team analysis: Value set

How good is your favourite team? Is there a better way to actually assess how good teams are and how well they’ve done over the years? At the moment, we can go look at the various team rankings, whether they be official (Pro/WorldTour) or unofficial (ProCycling Stats [PCS], Cycling Quotient [CQ]). Problem is, they all... Continue Reading →

WorldTour, Worldwide?

You could be forgiven for looking at the WorldTour in 2017, with its races in Australia, Abu Dhabi, Great Britain, Canada, the United States and China, as well as teams licensed to Bahrain, Kazakhstan and South Africa and assuming that given its name and make up it has always been driven towards the proliferation of... Continue Reading →

13 years of ProCycling Kits

After the graphic based version of "peloton fashions", I went and made a version with actual photos in it. It doesn't include Bora, Domina Vacanze or Bahrain Merida (yet), but otherwise, it should, hopefully, be accurate. Enjoy! You'll probably need to open the image in a new tab to, er, see it in all glory.... Continue Reading →

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