It's always a strong sign when you can be known by your first name only. Lance. Eddy. Bernard. Fabian. And now Remco. The hype around young Belgian Evenepoel has been building since his junior days, where in 2018 he won practically every race he entered with gargantuan solo assaults on the field, culminating in a... Continue Reading →
Cycling Adverts – Sex, Sexism, and the Body
This is one of a series of upcoming looks at advertising in cycling, mostly informed by looking back through past issues of Procycling magazine. We all love a good advert, don't we? Those little snippets of language or imagery created with the sole intent to make us feel part of something, or to instil a... Continue Reading →
Cycling Adverts – Lance Armstrong
For the majority of the noughties, there was certainly no more visible cyclist than one Lance Armstrong, the rider who at times seemed to be...